Shirtee Cloud

Shirtee Cloud is a print-on-demand and dropshipping service run by Boender & Beutel GmbH, which prints apparel, kids' clothing, home goods and accessories for online sellers and ships each order in the seller's name. Its home page says the team brings "15 years of experience" in textile printing and embroidery, an extensive machine park and large storage areas, and that it relies on its partner Kornit to process thousands of textiles per day. The service is built for sellers who run their own shop or sell on marketplaces and want production, packing and white-label shipping handled for them, with branding options for anyone building a clothing label. The site is available in English and German, and sellers who already have a shirtee.com account can connect it and carry over their existing campaigns. Among the dropshippers the home page names as users are AXEL WITSEL, LOVECGN and ANTHONY MODESTE.

What a seller gets

The home page lays out the flow in three steps. The seller connects a shop and imports self-designed products; orders are forwarded automatically, and Shirtee Cloud produces, packs and ships them; the customer receives a parcel where "Our name does not appear anywhere". There is "no up-front investment or minimum number of orders required", and the integration pages list "No minimum order quantity, no pre-production" and "No upfront costs", with no storage costs, monthly fees or equipment to buy.

The catalog, in the home page's words, runs to "over 50 products and 4000 product variations". It is grouped into men's and women's shirts, hoodies and sweaters, jackets and embroidery products; kids and baby clothing; home and living items such as mugs, door mats, canvases and posters, blankets and towels, car accessories, jewelry, pillows and kitchen items; and accessories including hats, bags, phone cases, socks, stickers and face masks. An organic collection of shirts, hoodies and sweaters runs through the men's, women's and kids' ranges.

The product filters name four production types: DTF, embroidery, Kornit DTG and sublimation. Materials listed include 100% cotton, 100% polyester and an 80% cotton / 20% polyester blend, and the filters also mark products as eco-friendly or "Branding available".

Prices on the catalog pages

Shirtee Cloud shows base prices on its product pages, in euros excluding VAT. The kids and babies page is a good sample:

• Kids T-Shirt 2.0 (TK002) at 8.49€, Kids Sweatshirt (JH030K) at 15.29€, or 18.45€ with embroidery
• Kids Hoodie (JH001K) at 17.69€ and a College Jacket for kids (JH043K) at 24.37€
• Baby Bib (BZ12) at 9.89€, Baby T-Shirt (BZ02) at 10.69€, Baby Romper (BZ10) at 11.09€ and Baby Onesie (BZ13) at 14.24€
• Stanley/Stella pieces such as the Mini Creator T-Shirt 2.0 (STTK184) at 9.82€ and the Mini Cruiser Hoodie 2.0 (STSK180) at 20.97€

Sellers who want to sell offline, in a store or at an event, can buy products in bulk at a discount by asking for an individual offer.

Integrations and order flow

The integrations menu lists Shopify, WooCommerce, Amazon, Etsy, Rakuten, Wix, Squarespace and CSV integration, and the home page also names Shopware and eBay. The integration pages describe the same routine. On Squarespace, for example, the seller creates products in the Shirtee Cloud product generator, exports them as a CSV file and imports them into the shop, then links the shop to Shirtee Cloud with an API key. From then on, incoming orders "are automatically forwarded to us and processed", and the eBay page says the integration "automates everything from order import to shipping to tax calculation". Incoming orders are "produced within 2-5 days", and a Shirtee Cloud app shows the status of every order.

eBay works by application: the seller fills in a form with a designer ID, shop ID and brand name. The eBay page notes that only fixed-price listings are possible, not auctions, and that the seller handles returns.

Branding options and their prices

The branding page gives production times and prices for each option. Labels are pre-produced in a batch after the seller approves a design, kept in stock, and applied as each order comes in, which the page says extends the production time of each on-demand order.

• Inside and outside print labels: printed transfers from 2,5cm x 2,5cm up to 6,5cm x 6,5cm, with a one-time pre-production time of 5-7 days. The one-time fee runs from 67,23 € for 50 pcs to 335,00 € for 1000 pcs, plus 0,97 € per item for handling and printing.
• Neck, sleeve and edge labels: woven labels sewn on, with 21-28 days of pre-production and a one-time fee from 216,00 € for 500 pcs to 1.188,00 € for 10000 pcs. Handling and sewing adds 1,25 € per item for neck labels and 1,05 € for sleeve and edge labels.
• Hangtags: 14-30 days of pre-production, from 75,59 € for 250 pcs, plus 0,66 € per item.

Pack-ins complete the set. A flyer or a custom washing instruction costs from 25,65 € for 250 pcs single sided, plus 0,29 € per item, and a vegan sticker in every parcel starts at 43,94 € for 100 pcs, plus 0,34 € per item. For sellers without a logo, the company's design team offers help with a logo, brand strategy and label design.

Warehousing, returns and sustainability

Beyond print on demand, Shirtee Cloud stores a seller's other products in its warehouse and ships them together with printed items, under the seller's brand, with stock and shipping status visible in the dashboard. It can also take over returns, checking and storing returned items.

On sustainability the home page says the company uses "water-based, pollution-free inks", ships in environmentally friendly paper packaging, and works with Stanley & Stella, which it describes as a GOTS-certified partner, for its organic line. The branding page offers climate-neutral shipping in cardboard packaging via DHL GoGreen for 0.99 € per order including VAT.

Who it suits

Shirtee Cloud suits sellers building a clothing brand who want more than a logo on the chest: the label, hangtag, flyer and sticker options, all priced on the page, make it straightforward to plan a branded product in advance. Published per-item prices help sellers work out margins before they sign up, and the wide list of shop and marketplace integrations covers most setups. The label options do need planning, since woven labels take weeks of pre-production and a minimum batch of 500 pcs, so a seller testing a single design may prefer to start with plain white-label shipping and add branding later.