Redbubble

Redbubble launched in Melbourne in 2006 and has spent nearly two decades building a marketplace where independent artists upload designs and Redbubble's own traffic, search, and recommendation engine do the selling, rather than the artist driving customers to their own site. That's the core tradeoff of a marketplace model: you don't need to market a store or run ads to get a first sale, but Redbubble sets the base pricing structure and you add a margin on top within its allowed range, which caps how much control you have over final price.

The catalog spans apparel, phone cases, stickers, wall art, and home goods, with stickers and phone cases historically among the easiest categories for a new artist to get early traction in, since they're impulse-priced and don't require much design real estate. Redbubble handles all production and shipping itself through its own supplier network, so there's nothing for the artist to manage beyond uploading designs and tagging them well for search. It's a solid starting point for an artist who wants to test whether a body of work sells at all before investing in a dedicated store.